Nairobi, Kenya. June 11, 2009
Leading visual communication and multimedia solutions company, ENG has unveiled the “Largest outdoor media in East Africa”. The High rise scaffold media is the first of its kind in Africa and marks ENG Kenya’s commitment to innovation and service quality in the region.
The highly visible and eye- catching Scaffold media dominates an area of about 1400 sq.meter on one of the busiest roads of Nairobi; the Mombasa Road. The traffic represents a mixed demographic profile and ethnicity and ensures attractive ROI across various consumer and business segments. The long stretch and the various intersections of the Mombasa Road ensure maximum exposure and ad effectiveness.
The scaffold allows advertisers to have their communication visible 24/7 through state of the art illumination and a clutter free presence enables a long lasting impression.
According to Sandeep Nehra, Chief Operating Officer, ENG East Africa; “ENG is committed to evolving the East African product offerings in media. We are designing structures that complement the African Culture and ensure more effectiveness and brand recall. We have a lot of plans for Africa and we intend to enhance the expectations to greater heights.”