Posts Tagged ‘emirates neon group’

ENG Kenya unveils the ‘Largest Billboard in East Africa”

June 11, 2009

Nairobi, Kenya. June 11, 2009

Leading visual communication and multimedia solutions company, ENG has unveiled the “Largest outdoor media in East Africa”. The High rise scaffold media is the first of its kind in Africa and marks ENG Kenya’s commitment to innovation and service quality in the region.

ENG Kenya scaffold on Mombasa Road

The highly visible and eye- catching Scaffold media dominates an area of about 1400 sq.meter on one of the busiest roads of Nairobi; the Mombasa Road. The traffic represents a mixed demographic profile and ethnicity and ensures attractive ROI across various consumer and business segments. The long stretch and the various intersections of the Mombasa Road ensure maximum exposure and ad effectiveness.

The scaffold allows advertisers to have their communication visible 24/7 through state of the art illumination and a clutter free presence enables a long lasting impression.

According to Sandeep Nehra, Chief Operating Officer, ENG East Africa; “ENG is committed to evolving the East African product offerings in media. We are designing structures that complement the African Culture and ensure more effectiveness and brand recall. We have a lot of plans for Africa and we intend to enhance the expectations to greater heights.”

Samsung Branded scaffold by ENG Kenya

Samsung Branded scaffold by ENG Kenya

ENG Kenya scaffold on Mombasa Road

ENG participates in the Airport Show 2009

May 19, 2009

May 19, 2009

Dubai, UAE — Middle East’s leading visual communications company ENG, showcased its state-of-art digital technology and signage at the Airport Show 2008 held at the Airport Expo Dubai, UAE.

The 32-square meter ENG pavilion displayed some of the major projects on signage systems, way finding, information and other signage works that ENG has created on a domestic and international level.

The communications force presented its work to the trade visitors and other power personalities in the international industries. ENG used the forum to convey the high quality standards and innovation in signage that it is known for, while also advertising its excellence in the latest trend in UAE that is Digital Signage. The company has pioneered this technology in the region by offering Virtual Private Networks (VPNs).

View original press release here

ENG Media launches MediaWeek Middle East

October 6, 2008

Emirates Neon Group‘s publishing and broadcast division; ENG Media has launched the only weekly title of its kind, MediaWeek Middle East will cover local, regional and international news from the industry as well as creative reviews and analysis and indepth opinion. The focus will be heavily on Middle East news to serve the growing media industry in the region.

Media Week Middle East

Media Week Middle East

Circulation of MediaWeek Middle East will be 10,000 copies per week across the GCC and Levant with an up weighting in the media hubs of Dubai and Abu Dhabi where increasingly high numbers of blue-chip, multi-national and regional brands are choosing to centralise their regional communication strategies.

Based on a free-distribution model, individual copies will be sent to subscribers as well as bulk copies delivered to companies within the core industry sectors- advertising, media planning and buying, PR, research agencies as well as to media owners and client marketers. The title has been registered with BPA Worldwide and an application for auditing submitted.

ENG Media
has brought together some of the strongest names in media journalism and publishing in the market to produce and market the magazine. The team includes Chris Wright (who launched and edited Communicate magazine) on board as Executive Editor, Peter Barton (ex editor of Gulf Marketing Review) as Editor, and Adam Grundy (ex deputy editor of Communicate) who joins as his Deputy Editor.

On the commercial side, Ashley Rees is on board as Publisher (Ashley was a key member of the launch team of Campaign Middle East) and Tanya Sharp joins as Commercial Manager.

Sharp comes with a wealth of media trade publishing experience including stints in the UK at reputed publishing houses and in Hong Kong for the pan Asian title, Media magazine.

Check out Media Week ME’s page

Chairman of ENG, Hanif Merchant talks about the company’s global ambitions in outdoor media

September 16, 2008
ENG has ambitions to become a global corporation within the next 10 years.
ENG is looking into successfully translating its domestic success in the UAE to regional and international levels. The most recent acquisition to compliment Emirates Neon Group’s global strategy includes a company in China renamed as ENG Consulting, China.
For details on Hanif Merchant’s interview, check out the coverage by Gulf news.

Emirates Neon Group Installs Bench Media In Partnership With City Council Of Nairobi

September 5, 2008

Towards enhancing the City’s beauty and being responsive to the community’s needs, the City Council of Nairobi has partnered with a leading Outdoor Media Company ENG Kenya to install high quality benches in prime locations around the City under a Public Private Partnership.

The unique ergonomically designed street bench will be seen across 250 locations of Nairobi City including the Central Business District (CBD) and the Uruhu Highway.

Bench media in Nairobi, Kenya

Bench media in Nairobi, Kenya

John Gakuo, Town Clerk Nairobi says of the intiative:

The City Council of Nairobi strives to continually improve its services to the residents of Nairobi. The City Council of Nairobi is going through a momentous period, where it is faced with the challenge of providing quality services and amenities to the fast growing population. The new benches installed with the help of ENG Kenya Limited will provide comfort to our citizens and it also fits perfectly well within the city’s beautification programme”.

“Our initial placing of a few benches as a pilot project some six months ago received such overwhelming support sending a strong signal that the city residents were appreciative and indeed yearning for more of the same.”

Sandeep Nehra, Chief Operating Officer, ENG Kenya says:

ENG’s entry strategy in developing countries has always been to grow the economy and the industry such that it’s not just ENG who benefits but also the people and the region.

This partnership between ENG Kenya and the City Council of Nairobi re establishes our commitment to Kenya, by aligning our corporate strategy with our regional focus we hope to win a place in the heart of Kenya and become an integral part of Kenyan society.”

-ENDS-

About ENG Kenya

ENG Kenya also recently acquired a significant number of outdoor billboard sites across the country of which the media is now available in both small and large format structures, giving brands the maximum reach, impact & flexibility. The company has already attracted a list of high-profile clients.

With ENG’S international experience and extensive locations, ENG Kenya is set to make a significant impact on the outdoor market by offering premium media including introduction concept of circuits for tactical campaigns. ENG will now be able to dominate this area by offering a best level of service and wider choice brand clients.


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