Leading visual communication and multimedia solutions company, ENG has unveiled the “Largest outdoor media in East Africa”. The High rise scaffold media is the first of its kind in Africa and marks ENG Kenya’s commitment to innovation and service quality in the region.

The highly visible and eye- catching Scaffold media dominates an area of about 1400 sq.meter on one of the busiest roads of Nairobi; the Mombasa Road. The traffic represents a mixed demographic profile and ethnicity and ensures attractive ROI across various consumer and business segments. The long stretch and the various intersections of the Mombasa Road ensure maximum exposure and ad effectiveness.

The scaffold allows advertisers to have their communication visible 24/7 through state of the art illumination and a clutter free presence enables a long lasting impression.

According to Sandeep Nehra, Chief Operating Officer, ENG East Africa; “ENG is committed to evolving the East African product offerings in media. We are designing structures that complement the African Culture and ensure more effectiveness and brand recall. We have a lot of plans for Africa and we intend to enhance the expectations to greater heights.”

Samsung Branded scaffold by ENG Kenya

Dubai, UAE — Middle East’s leading visual communications company ENG, showcased its state-of-art digital technology and signage at the Airport Show 2008 held at the Airport Expo Dubai, UAE.

The 32-square meter ENG pavilion displayed some of the major projects on signage systems, way finding, information and other signage works that ENG has created on a domestic and international level.

The communications force presented its work to the trade visitors and other power personalities in the international industries. ENG used the forum to convey the high quality standards and innovation in signage that it is known for, while also advertising its excellence in the latest trend in UAE that is Digital Signage. The company has pioneered this technology in the region by offering Virtual Private Networks (VPNs).

View original press release here

Emirates Neon Group‘s publishing and broadcast division; ENG Media has launched the only weekly title of its kind, MediaWeek Middle East will cover local, regional and international news from the industry as well as creative reviews and analysis and indepth opinion. The focus will be heavily on Middle East news to serve the growing media industry in the region.

Media Week Middle East

Circulation of MediaWeek Middle East will be 10,000 copies per week across the GCC and Levant with an up weighting in the media hubs of Dubai and Abu Dhabi where increasingly high numbers of blue-chip, multi-national and regional brands are choosing to centralise their regional communication strategies.

Based on a free-distribution model, individual copies will be sent to subscribers as well as bulk copies delivered to companies within the core industry sectors- advertising, media planning and buying, PR, research agencies as well as to media owners and client marketers. The title has been registered with BPA Worldwide and an application for auditing submitted.

ENG Media has brought together some of the strongest names in media journalism and publishing in the market to produce and market the magazine. The team includes Chris Wright (who launched and edited Communicate magazine) on board as Executive Editor, Peter Barton (ex editor of Gulf Marketing Review) as Editor, and Adam Grundy (ex deputy editor of Communicate) who joins as his Deputy Editor.

On the commercial side, Ashley Rees is on board as Publisher (Ashley was a key member of the launch team of Campaign Middle East) and Tanya Sharp joins as Commercial Manager.

Sharp comes with a wealth of media trade publishing experience including stints in the UK at reputed publishing houses and in Hong Kong for the pan Asian title, Media magazine.

Check out Media Week ME’s page

The unique ergonomically designed street bench will be seen across 250 locations of Nairobi City including the Central Business District (CBD) and the Uruhu Highway.

Bench media in Nairobi, Kenya

John Gakuo, Town Clerk Nairobi says of the intiative:

“The City Council of Nairobi strives to continually improve its services to the residents of Nairobi. The City Council of Nairobi is going through a momentous period, where it is faced with the challenge of providing quality services and amenities to the fast growing population. The new benches installed with the help of ENG Kenya Limited will provide comfort to our citizens and it also fits perfectly well within the city’s beautification programme”.

“Our initial placing of a few benches as a pilot project some six months ago received such overwhelming support sending a strong signal that the city residents were appreciative and indeed yearning for more of the same.”

Sandeep Nehra, Chief Operating Officer, ENG Kenya says:

“ENG’s entry strategy in developing countries has always been to grow the economy and the industry such that it’s not just ENG who benefits but also the people and the region.

This partnership between ENG Kenya and the City Council of Nairobi re establishes our commitment to Kenya, by aligning our corporate strategy with our regional focus we hope to win a place in the heart of Kenya and become an integral part of Kenyan society.”

-ENDS-

About ENG Kenya

ENG Kenya also recently acquired a significant number of outdoor billboard sites across the country of which the media is now available in both small and large format structures, giving brands the maximum reach, impact & flexibility. The company has already attracted a list of high-profile clients.

With ENG’S international experience and extensive locations, ENG Kenya is set to make a significant impact on the outdoor market by offering premium media including introduction concept of circuits for tactical campaigns. ENG will now be able to dominate this area by offering a best level of service and wider choice brand clients.

Founded by Mr. Muhammed Hanif, a merchant from the United Arab Emirates, with only 27 employees and a dream, ENG quickly became one of the premier sign making firms in the Middle East.  Their first big break came when they signed a contract with Emirates Petroleum in 1980 for their filling stations throughout the UAE.  During the 1980s, they expanded throughout the UAE, notably opening a branch in Abu Dhabi.  Throughout the 1990s, their business started to take off, opening a Tri-O-Vision (a three faced revolving sign on a billboard) at Al Ahli stadium in Manama, Bahrain, and in 1998 ENG was awarded the contract to provide signage to the Emirates Office and Hotel Tower in the rapidly growing city of Dubai.  Since the year 2000, ENG has experienced very rapid growth and expanded into diverse regions around the world, including the United Kingdom, Egypt, Kenya, Pakistan, China, and other countries in the Middle East such as Oman, Kuwait and Bahrain.

Emirates Neon Group

The ENG products are as diverse as the art of signage itself.  They can design and manufacture everything from neon signs to LED illuminated signs, modular sign systems, stone signage, and more.  They also manufacture traffic signage and industrial safety signs.  Large scale outdoor mediums are another forte of ENG’s, essential to product building and brand awareness.  Finally, ENG offers a consulting service to help potential customers decide which service is right for them.

ENG has a reputation for innovation and is currently working on digital and interactive signage for the digital age.