ENG Kenya unveils the ‘Largest Billboard in East Africa”

Nairobi, Kenya. June 11, 2009

Leading visual communication and multimedia solutions company, ENG has unveiled the “Largest outdoor media in East Africa”. The High rise scaffold media is the first of its kind in Africa and marks ENG Kenya’s commitment to innovation and service quality in the region.

The highly visible and eye- catching Scaffold media dominates an area of about 1400 sq.meter on one of the busiest roads of Nairobi; the Mombasa Road. The traffic represents a mixed demographic profile and ethnicity and ensures attractive ROI across various consumer and business segments. The long stretch and the various intersections of the Mombasa Road ensure maximum exposure and ad effectiveness.

The scaffold allows advertisers to have their communication visible 24/7 through state of the art illumination and a clutter free presence enables a long lasting impression.

According to Sandeep Nehra, Chief Operating Officer, ENG East Africa; “ENG is committed to evolving the East African product offerings in media. We are designing structures that complement the African Culture and ensure more effectiveness and brand recall. We have a lot of plans for Africa and we intend to enhance the expectations to greater heights.”

Samsung Branded scaffold by ENG Kenya

ENG Kenya scaffold on Mombasa Road

Emirates Neon Group Installs Bench Media In Partnership With City Council Of Nairobi

Towards enhancing the City’s beauty and being responsive to the community’s needs, the City Council of Nairobi has partnered with a leading Outdoor Media Company ENG Kenya to install high quality benches in prime locations around the City under a Public Private Partnership.

The unique ergonomically designed street bench will be seen across 250 locations of Nairobi City including the Central Business District (CBD) and the Uruhu Highway.

Bench media in Nairobi, Kenya

John Gakuo, Town Clerk Nairobi says of the intiative:

“The City Council of Nairobi strives to continually improve its services to the residents of Nairobi. The City Council of Nairobi is going through a momentous period, where it is faced with the challenge of providing quality services and amenities to the fast growing population. The new benches installed with the help of ENG Kenya Limited will provide comfort to our citizens and it also fits perfectly well within the city’s beautification programme”.

“Our initial placing of a few benches as a pilot project some six months ago received such overwhelming support sending a strong signal that the city residents were appreciative and indeed yearning for more of the same.”

Sandeep Nehra, Chief Operating Officer, ENG Kenya says:

“ENG’s entry strategy in developing countries has always been to grow the economy and the industry such that it’s not just ENG who benefits but also the people and the region.

This partnership between ENG Kenya and the City Council of Nairobi re establishes our commitment to Kenya, by aligning our corporate strategy with our regional focus we hope to win a place in the heart of Kenya and become an integral part of Kenyan society.”

-ENDS-

About ENG Kenya

ENG Kenya also recently acquired a significant number of outdoor billboard sites across the country of which the media is now available in both small and large format structures, giving brands the maximum reach, impact & flexibility. The company has already attracted a list of high-profile clients.

With ENG’S international experience and extensive locations, ENG Kenya is set to make a significant impact on the outdoor market by offering premium media including introduction concept of circuits for tactical campaigns. ENG will now be able to dominate this area by offering a best level of service and wider choice brand clients.